Volume 3, September, 2016
SUSTAINABLE DEVELOPMENT, COMPETITIVENESS AND ECONOMIC GROWTH OF TOURISM IN BULGARIA
ABSTRACT - In today's rapid developing tourism industry the problems of competitiveness and sustainable development are approved to be key factors for achieving an economic growth. The contemporary trends for sustainable development of tourism branch are discussed in this article as a condition for increasing the competitiveness of Bulgarian tourism.
The new dimensions of marketing in tourism outline as a special highlight that affects the maintaining of long lasting competitive advantages of every tourism enterprise. This protects the key role of modern marketing in the development of the tourism industry in the globalizing market.
Keywords: competitiveness, sustainable tourism, economic growth