APPLIED FOREIGN LANGUAGES AND BUSINESS COMMUNICATIONS AT NEW BULGARIAN UNIVERSITY
Tatyana Fed and Milka Hadjikoteva
Pages: 63-68
ABSTRACT: The article aims to overview the bachelor’s program in Applied Foreign Languages for Administration and Management (in English and a second foreign language) (AFLAM) and the master’s program in Business Communications taught at New Bulgarian University (NBU). It also features the annual conference in Cross-Cultural Communication held at NBU, with a focus on mastering communication skills and equipping students with practical experience in multilingual business environments. The article highlights the potential of such interdisciplinary and applied programs to serve as models for future language and communication education.
Keywords: Applied Foreign Languages, Business Communications, Cross-Cultural Communication, higher education, New Bulgarian University
