SURVEY OF ATTITUDES CONSUMERS AND TOURISM BUSINESS REPRESENTATIVES TOWARDS CERTIFICATION IN THE TOURISM SECTOR
ABSTRACT - In order to achieve the long-term national priorities - competitiveness and sustainable growth, the tourism business should be aware of the economic feasibility of managing the quality of tourism services. The study of this problem and its application in tourism practice is particularly relevant given current state and industry initiatives, and voluntary quality assurance tools.
Tourist enterprises meet mandatory requirements and seek new opportunities to ensure and guarantee the quality of their services through voluntary certification on globally recognized or nationally accepted standards, markings and signs. The state, for its part, also seeks tools to ensure the quality of the national tourist product.
In the present study, a practical study of the existing quality assurance tools in tourism is carried out, and through a research method based on the methods of monitoring and analysis, are survey the attitude of representatives of the tourist business and consumers towards the guaranteeing instruments for quality management, and in particular ISO 9001.
Keywords: tourist business, quality of service, ISO 9001