Issue 4, December, 2023

 

LANDING PAGES AS A TOOL FOR ATTRACTING STUDENTS IN HIGHER MEDICAL EDUCATION

Rosalina Ruseva
Pages: 53-63


The implementation of effective landing pages (landing pages) in the marketing strategy of higher medical universities to attract potential students is a measurable tool that allows to focus on individual specialties. These pages also play a key role in providing information about the University's educational programs, research achievements, infrastructure, and benefits. By using CMS systems, dynamic graphics, electronic forms, virtual tours, and other technologies, educational institutions can highlight their unique qualities and create an attractive online presence. This approach contributes to more effective interaction with potential students and maintains the relevance of the information provided, supporting the successful implementation of the strategy to attract students to higher medical education.

 

Keywords: landing page, education

 

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