THE EVENTS IN SOFIA AS CATALYST FOR TOURISM AND INNOVATION DEVELOPMENT
ABSTRACT: The event industry is dynamic and rapidly growing and is closely related to the development of tourism in the places where events are organised. The city of Sofia, as the capital of the Republic of Bulgaria, is one of the places where many events are held throughout the year. If managed effectively, they can increase attendance, promote regional development and stimulate the modernization of infrastructure and innovation. The aim of the present research is to analyze the significance of the events for the development and transformation of tourism in the city of Sofia, to examine good practices and examples, and to select key factors for the successful implementation of tourism events in the context of the multitude of natural, economic and social challenges faced by the managers of tourism events.
Keywords: events in tourism, development, influence, tourist destinations, Sofia