RELATIONSHIP BETWEEN THE SOCIAL-ETHICAL CONCEPT OF MARKETING AND THE WELL-BEING OF BUSINESS ORGANIZATIONS
Ralitsa Yaneva
Pages: 11-20
Modern business organizations are increasingly seeking to strengthen socially responsible practices in their quest to generate corporate image and consumer loyalty. A number of studies show the role and importance of corporate social responsibility for the development of lasting relationships, both within the organizations themselves (internal) and external relations. Companies develop their reputation as socially oriented towards their employees, partners, customers, society and environment. This practice has developed more and more over the years and has undergone a number of evolutionary changes related to the environment in which companies develop their activities and policies.
Keywords: corporate social responsibility, socio-ethical marketing
