COMPARATIVE ANALYSIS OF SECTORS WITH STRONG BRANDS IN CERTAIN EUROPEAN COUNTRIES (2013 - 2020). INFLUENCE OF COVID-19
ABSTRACT The last decade covers two important stages for the economic development environment - the first is related to the recovery period after the global economic crisis, and the second covers the beginning of the COVID-19 pandemic. The focus of this study is the analysis of the economic sectors of some of the countries in Europe, in which there is a strong presence of high value brands. The comparison includes the period from 2013 to 2020. This general period makes it possible to distinguish the trends characteristic of the recovery period after the economic crisis of 2009 from those inherent in the negative impact of the pandemic in 2020, as well as the favorable opportunity for development of brands between the two negative events.
Keywords: brand, economic sectors, GDP, pandemic COVID-19