ETHICS IN DIGITAL PHOTOGRAPHY
ABSTRACT - The article aims to raise the awareness how digital technologies as a source of unlimited opportunities changes the ethical and theoretical norms in photography and communication. In the context of digital post-production, the debates whether the digital photography is just an evolutionary step or new discipline still continue with the progress of the medium. The audience today should also take the role of an explorer, putting in question the motivation of the medias, the channels of communication as well as the authenticity of the events documented in order to overcome the crisis ot the truthfulness today.
Keywords: photography, ethics, communication, post-production, digital technologies, evolution, context