SPECIFIC FEATURES OF MARKETING IN THE FIELD OF CONCERT AND THEATER ACTIVITIES
ABSTRACT - Continuous changes in business lead to continuous changes in the types of marketing. Marketing managers have registered a number of specific changes in the varied application of marketing strategies. One of the areas that requires serious and in-depth knowledge in the field of marketing is namely concert-theatrical activities. However different and specific this area is, different and non-standard marketing approaches should be used. Offering a concert or theater, the audience as a consumer has long had a new approach and importance, thanks to the excellent marketing strategies that apply to them.
Keywords: activity, concert, marketing, peculiarity, user, theater