A MODEL OF THE VISION, MISSION, OBJECTIVES AND STRATEGIES OF THE HOTEL COMPANY THAT DETERMINE THE PROCESSES
Elena S. Petkova
Pages: 60-68
ABSTRACT The aim of the paper is to reveal a model that integrates the four main components of the strategic orientation of a company - vision, mission, objectives and strategies - with the processes composing its business activities and that is also adapted for companies operating in a particular sector of the economic activity - the hotel industry.
Keywords: model, a hotel company, process, vision, mission, objectives, strategies
