THE NEW MEASURES OF MARKETING IN TOURISM IN THE CONTEXT OF GLOBALIZATION
Bratoy Koprinarov and Veselina Atanasova-Georgieva
ABSTRACT - This article analyzes the relation between globalization, tourism industry and marketing. It defends the thesis that globalization exercises moreover influence on tourism. As a result of what mentioned above, there goes a necessity of changes being undertake in the fields of marketing of every tourism enterprise, in order to give an answer to the new tendencies of the market. The evolution of marketing is characterized with modernizing the marketing conception of every tourism enterprise and changing its instruments in case of its practical use.
The new dimensions of marketing in tourism outline as a special highlight that affects the maintaining of long lasting competitive advantages of every tourism enterprise. This protects the key role of modern marketing in the development of the tourism industry in the globalizing market.
Keywordsglobalization, electronic technology, marketing, tourism