NATIONAL IDENTITY AND CULTURAL HERITAGE IN THE GLOBAL TOURISM
ABSTRACT - In terms of the modern globalizing world, the cultural and historical heritage and the cultural identity under the influence of the global tourism are social phenomenon with an increasing impact. Something more, therein are focused some of the most important changes and problems in the way of living of the contemporary men. Where these intersections are and what causes their appearance? In what sense the phenomenon of tourism, identity and historical heritage are converging into an interdependent processes? How does the national historical heritage mirror in the looking glass of the international tourism, in terms of “globality” and “locality”?
Keywords: global tourism, national identity, cultural and historical heritage